Our future does not depend on whether machines think. It depends on whether we keep thinking.
Tomasz Zgliczyński-Cuber
aiethos Founder
At aiethos, we fill a critical gap between the rapid development of AI technology and the ethical boundaries of its use. We don't write yet another set of automations or agents — we make sure they act for our good.
While the whole world talks about AI's potential, we focus on what truly matters: making sure your algorithm doesn't harm people. Literally and figuratively.
We see what others don't — yet: the necessity of AI ethics and the future of regulation.
From ethical risk audits and safeguard design to compliance readiness, we deliver practical solutions — combining expertise in ethics, law, and technology to protect what truly matters.
Our future does not depend on whether machines think. It depends on whether we keep thinking.
aiethos Founder
12 fundamental principles of ethical AI use according to aiethos.
AI systems must be designed with human welfare as the primary objective. Technology should enhance human capabilities and improve quality of life, never replace human judgment in critical decisions or operate without meaningful human oversight.
AI applications must respect fundamental human rights, including privacy, equality, and autonomy. Systems should be designed to prevent harm and protect vulnerable populations from discrimination or exploitation.
While AI can generate significant benefits, developers and users must actively identify and mitigate potential risks. Risk assessment and harm prevention should be integral parts of the development and deployment process.
AI should augment human capabilities rather than substitute human workers entirely. The goal is to create human-AI collaboration that leverages the strengths of both while maintaining human agency in decision-making.
Users and affected parties should understand how AI systems make decisions that impact them. Organizations must provide clear information about AI use, its limitations, and the rationale behind AI-driven outcomes.
AI systems must be inclusive and accessible to all users, regardless of their background, abilities, or circumstances. Design processes should actively consider diverse perspectives and prevent algorithmic bias.
Personal data collection and processing for AI systems requires clear, understandable consent from individuals. People must understand what data is being used, how it's processed, and for what purposes.
Technical capability does not justify ethical compromise. Organizations must establish and maintain ethical guidelines that prevent the misuse of AI, even when such misuse is technically feasible.
Ethical considerations must be integrated into AI systems from the design phase, not retrofitted afterward. Ethics should guide every stage of development, deployment, and ongoing operation.
Accountability for AI outcomes starts with the initial design decisions and continues through deployment and use. Organizations must anticipate and prepare for the consequences of their AI systems.
Human accountability cannot be delegated to machines. The people and organizations that create, deploy, and operate AI systems bear full responsibility for their actions and consequences.
Ethical AI development is an ongoing process that requires continuous monitoring, evaluation, and adaptation. Organizations must stay alert to emerging ethical challenges and evolving societal expectations.
Comprehensive assessment of AI use in your organization. We identify risks, opportunities and areas for improvement in ethical AI deployment.
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Practical workshops for teams on ethical AI use. Building competencies and awareness among employees about responsible AI practices.
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Development of dedicated AI ethics codes tailored to your industry specifics and organizational culture and values.
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Comprehensive implementation of the AIETHOS framework in your organization with full implementation support and guidance.
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Last updated: May 31, 2025
1. Acceptance of Terms: By accessing and using the AIETHOS website and services, you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree with any of these terms, you are prohibited from using or accessing this site.
2. Description of Services: AIETHOS provides AI ethics research and advisory services, including but not limited to: (a) AI ethics audits and risk assessments, (b) Training and workshops on ethical AI practices, (c) Development of AI ethics codes and policies, (d) Implementation of the AIETHOS framework, (e) Educational materials and resources for responsible AI use, (f) Consultation on AI regulatory compliance.
3. Use of Website and Resources: The materials and resources provided on this website, including the AIETHOS framework, AI Map, AI Check, and AI Note templates, are for informational and educational purposes. You may use these materials under the following conditions: (a) Materials may be downloaded and used for legitimate business and educational purposes, (b) Attribution to AIETHOS must be maintained in any use or distribution, (c) Commercial redistribution or resale requires explicit written permission, (d) Materials may not be modified without permission from AIETHOS, (e) Use must comply with applicable data protection and privacy laws.
4. Intellectual Property: The AIETHOS framework, methodology, all content, and materials on this website are the intellectual property of AIETHOS. The AIETHOS name, logo, and framework are proprietary to our organization. All rights reserved.
5. Professional Services and Limitations: Our advisory services are provided based on professional expertise in AI ethics, law, and technology. However: (a) Our services do not constitute legal advice, and clients should consult with qualified legal professionals for compliance with applicable laws and regulations, (b) AI ethics frameworks and guidelines evolve rapidly; our recommendations are based on current best practices and available information, (c) Success of framework implementation depends on client commitment, organizational culture, and proper execution, (d) Results may vary based on organizational context, industry specifics, and implementation approach.
6. Client Responsibilities: Clients engaging our services agree to: (a) Provide accurate and complete information necessary for our assessment and recommendations, (b) Implement recommendations in accordance with their legal and regulatory obligations, (c) Maintain confidentiality of proprietary AIETHOS methodologies and frameworks, (d) Use our materials and advice responsibly and ethically.
7. Limitation of Liability: To the fullest extent permitted by law, AIETHOS shall not be liable for any indirect, incidental, special, consequential, or punitive damages resulting from your use of our services or materials, even if we have been advised of the possibility of such damages. Our total liability shall not exceed the amount paid for our services.
8. Privacy and Data Protection: We are committed to protecting your privacy and handling data in accordance with our Privacy Policy and applicable data protection laws. As an AI ethics advisory firm, we apply the same ethical standards to our own data practices that we recommend to our clients.
9. Regulatory Compliance: While we provide guidance on AI ethics and emerging regulations such as the EU AI Act, clients remain solely responsible for ensuring their own compliance with all applicable laws and regulations in their jurisdiction.
10. Termination: We reserve the right to terminate or suspend access to our services for any violation of these terms or for any other reason at our sole discretion.
11. Changes to Terms: We reserve the right to update these terms at any time to reflect changes in our services, legal requirements, or industry best practices. Changes will be posted on this page with an updated revision date. Your continued use of our services constitutes acceptance of the revised terms.
12. Governing Law: These terms shall be governed by and construed in accordance with applicable laws, without regard to conflict of law principles.
13. Contact Information: For questions about these Terms of Service, please contact us at hello@aiethos.co
Last updated: May 31, 2025
Our Commitment: As an AI ethics advisory firm, we hold ourselves to the highest standards of data protection, implementing the same ethical principles we recommend to our clients.
1. Information We Collect: We collect information you provide directly to us when you: (a) Contact us through our website forms or email, (b) Request our services, consultations, or information, (c) Download our resources, frameworks, and materials, (d) Subscribe to our communications or newsletters, (e) Participate in our training sessions or workshops. This may include your name, email address, company information, job title, and any message content or questions you provide.
2. How We Use Your Information: We use the information we collect to: (a) Respond to your inquiries and provide our services, (b) Send you information about our services, AI ethics resources, and industry updates, (c) Improve our website and service offerings, (d) Conduct research on AI ethics practices and trends (in anonymized form), (e) Comply with legal obligations and protect our rights, (f) Provide you with relevant educational content and frameworks.
3. Information Sharing and Disclosure: We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except: (a) To trusted service providers who assist us in operating our website and conducting business (subject to confidentiality agreements), (b) When required by law, court order, or to protect our rights and safety, (c) In connection with a business transfer, merger, or acquisition (with appropriate safeguards), (d) With your explicit consent for specific purposes.
4. Data Security and Protection: We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including: (a) Encrypted data transmission and storage, (b) Access controls and authentication measures, (c) Regular security assessments and updates, (d) Staff training on data protection best practices, (e) Incident response procedures. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
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6. Your Rights and Choices: Depending on your location, you may have certain rights regarding your personal information, including: (a) Access: The right to know what personal information we hold about you, (b) Correction: The right to correct inaccurate or incomplete information, (c) Deletion: The right to request deletion of your personal information, (d) Data Portability: The right to receive your data in a machine-readable format, (e) Opt-out: The right to opt-out of certain communications or data processing, (f) Objection: The right to object to certain types of data processing. To exercise these rights, please contact us at hello@aiethos.co.
7. AI and Automated Decision-Making: As an AI ethics advisory firm, we are committed to responsible AI practices: (a) We do not use your personal information to train AI models without explicit consent, (b) We do not engage in automated decision-making that would significantly affect you without appropriate safeguards and human oversight, (c) Any AI tools we use for business operations are carefully evaluated for ethical compliance, (d) We apply the AIETHOS framework principles to our own technology use.
8. International Data Transfers: Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws, including: (a) Adequacy decisions by relevant authorities, (b) Standard contractual clauses, (c) Binding corporate rules where applicable, (d) Your explicit consent where required.
9. Data Retention: We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including: (a) For the duration of our business relationship, (b) To comply with legal obligations, (c) To resolve disputes and enforce our agreements, (d) For legitimate business interests (in anonymized form). We regularly review our data retention practices and securely delete information that is no longer needed.
10. Children's Privacy: Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.
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12. Changes to This Policy: We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. We will notify you of any material changes by: (a) Posting the updated policy on this page with a new revision date, (b) Sending notification via email if you have provided your email address, (c) Providing notice through our website or services.
13. Legal Basis for Processing (EU Residents): For residents of the European Union, our legal basis for processing personal information includes: (a) Consent: Where you have given clear consent for specific processing activities, (b) Contract: Where processing is necessary for the performance of a contract, (c) Legal obligation: Where we have a legal obligation to process your data, (d) Legitimate interests: Where we have legitimate business interests that do not override your rights.
14. Contact Us: If you have any questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at: Email: hello@aiethos.co | Subject Line: Privacy Policy Inquiry. We will respond to your inquiry within a reasonable timeframe, typically within 30 days for data subject requests.
